Marketing New Build Homes & Building Plots

From eye-catching CGI visualisation from plan and show home staging, through to bespoke brochures, website listings and daily sales presence, Thorntons New Build team offers a comprehensive marketing service for new build homes as well as for development sites and plots of all sizes whether they have planning in principle or full detailed planning approval.

With decades of experience, we are local leaders in the sale of new build properties throughout Tayside, Fife, Perthshire and Angus, Based across our network of local offices, our specialist New Homes team bring local market knowledge and first-class service to ensure successful residential development sales, covering every aspect including off-plan selling .

Here for buyers and sellers 7 days a week

As a developer, instead of having to rely on selling from show homes or part time on-site sales offices, you can depend on us to provide 7-days-a-week advertising and marketing for you. We promote your development through our 10-branch network, online search property website, Solicitors Property Centres and websites, and other national web portals including Rightmove, Zoopla and On The Market. In addition, through our extensive mailing list, we let potential buyers with matching property requirements know about your new build homes and showcase them on social media.

We can also handle enquiries and phone requests for viewing for you 7 days a week. We work with your own sales team to provide the viewing services, or undertake viewings by appointment for you, as you prefer.

Effective off-plan selling

The New Homes sales team engage with developers at all stages in the process. The team will advise on marketing strategies aimed at providing a rate of sales in keeping with anticipated build programs and suggest pre-marketing activities.

Where a development is under construction or about to start, we can help with off-plan sales and reservations, using early release details, prices, floor plans and specifications. We understand how important it is for potential buyers to imagine themselves in the new home space, and our marketing service includes:

• Branded floorplans and development sitemaps - We take your architectural drawings and render these into a 2D, 3D and/or interactive floorplan that is more user-friendly. We can also produce both static sitemaps for signage and brochures, and interactive sitemaps for your website and online content. These can all be customised to your branding and design guidelines.
• Hyper-realistic CGIs - Our bespoke CGI service shows the full potential of the development inside and out to potential buyers.

Bringing home ideas to life

When it comes to marketing, a blank canvas rarely jumps out at prospective buyers. That’s why we work to bring new builds to life, so potential buyers can see themselves at home there. Our comprehensive service covers options such as:

Cost-effective virtual staging – Using pioneering software, we can virtually furnish rooms to suit your location, demographics, and client profile, cutting out expensive interior design, furniture hire/purchase and removal/storage costs.

Interior design and full fitting service - We can also then turn the CGI show home into a reality, supplying everything such as the furniture, light fittings and artworks, and arranging fitters, joiners, and stagers. We offer bespoke show home furniture packages for sale and catalogue furniture for rent and sale.

Virtual reality tours - Using a PRO scanner camera and Matterport technology, we can reproduce the interior and exterior of a property. This enables viewers from anywhere in the world to have an immersive 3D viewing experience of your development homes and to even take measurements to see how their furniture would fit.

High-impact marketing brochures

With outstanding interior and exterior photography, our bespoke brochures are carefully designed to make a lasting impression.  We offer a range of options to suit every budget, but all of our brochures include high-resolution photography, floorplans and professionally composed copy. We offer full print management and our brochures are also optimised for digital download in PDF format for convenient desktop or tablet viewing.

To find out more about how our specialist New Homes team can help market your new build development, contact us, call us on 03330 430090 or visit your local Thorntons property office.